01Branding at the point of empact

Your brand hasmoments thatmatter

We make them count.

On the shelf. On a screen. In a sales presentation. In someone’s hand.

A shopper reaching for a packaged product on a store shelf
On the shelf.
A person browsing a brand’s website on a laptop
On a screen.
A team reviewing brand work during a sales presentation
In a sales presentation.

02The point of empact

Every encounter is an opportunity to connect.

A shopper being handed a packaged product at a market display — a brand encounter in someone’s hand

Every time a customer encounters your brand, you have a chance to get their attention, say something that matters and give them a reason to choose you.

That’s the point of empact.

We combine branding, package design, marketing and creative thinking to build stronger connections between brands and the people they need to reach.

03How we think

We bring the right ideas to the table.

There are more ways to market a business than ever before. That’s useful. It’s also part of the problem.

You don’t need every new platform, tactic or trend. You need the right ones.

We start with your business, your customer and what you need to accomplish. Then we choose what makes sense — a new brand, better packaging, a website, sales materials, a campaign or the right combination.

  • No predetermined answers.
  • No one-size-fits-all solutions.
  • Smart thinking. Useful creative.

04How we work

Big agency experience. Without the big agency stuff.

We’ve been doing this long enough to know what works — and to know that more meetings, more layers and more people on an org chart don’t necessarily produce better work.

EmpactMedia combines senior-level experience with a flexible network of talented people we know and trust. We build the right team around your assignment, not the other way around.

Greg Alban, Founder and Creative Director of EmpactMedia
Greg AlbanFounder & Creative Director

Big company. Small company. New brand. Established brand. Good ideas don’t care how big the business is. Neither do we.

01

Experienced people doing the work

02

Direct communication

03

Flexibility without layers

04

An agency that pays attention to your needs

05Have a marketing problem?

Tell us what’s going on. We’ll ask some questions, kick it around and see where it takes us.

No presentation. No 47-step proprietary process. No hard sell.

Just a conversation.

06Straight answers

Questions we hear a lot.

What does EmpactMedia do?
EmpactMedia is a branding, package design and marketing agency. We help companies get clear on what they stand for and turn that into the work customers actually see: brand strategy and identity, packaging, websites, sales materials and marketing campaigns.
Who does EmpactMedia work with?
Established companies, growing businesses and emerging brands. Big company or small company, new brand or established brand — good ideas don’t care how big the business is, and neither do we.
How is EmpactMedia different from a large agency?
You get big agency experience without the big agency layers. Senior people do the work and talk with you directly, and we bring in a flexible network of specialists we know and trust, building the team around your assignment instead of the other way around.
Do I need to know what I need before I contact EmpactMedia?
No. Tell us what’s going on — a tired brand, packaging that disappears on the shelf, a product launch, a website that isn’t working or marketing that no longer connects. We’ll ask some questions and recommend only what makes sense. No presentation, no 47-step proprietary process, no hard sell.
What is “the point of empact”?
Every time a customer encounters your brand — on the shelf, on a screen, in a sales presentation or in their hand — you have a chance to get their attention, say something that matters and give them a reason to choose you. That moment is the point of empact, and it’s what we design for.